In 2006, we were approached to create a series of ten second stings for Nickelodeon's 'Nicktoons' channel. With a brief only to make idents that were original and funny, an ecclectic bunch of characters evolved, including hiphop sheep, public information spoon, singing toast and a deluded cardboard box. A commercial success in the UK, the idents have since been branded for international broadcast and 'Public infomation spoon' is currently in development as a short form series of 6 x 1 minute episodes.